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1. IKEA's greatest strength is its clear vision, which is to provide value to its consumers regardless of market situations. This has resulted in a clear and well-defined business strategy and retailing method that is innovative in its simplicity, deadly in its competition targeting, and effective in its positioning.
2. Another significant asset of the company is its straightforward concept, which converts into a variety of items that consumers can assemble themselves, resulting in massive cost savings.
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3. Given that IKEA operates in a number of nations throughout the world, it is a large-scale business, making it challenging to maintain consistent standards across sites. Though the organisation makes every effort to ensure consistent quality, quality control that is reproducible and scalable is a major flaw.
4. IKEA's operations raise environmental issues, and the firm has difficulty explaining and expressing its environmental policies to customers, shareholders.
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